Plans and pricing
The free Demo plan gives you 50 cards, unlimited clusters and unlimited free collaborators. Creator costs $25/mo billed monthly or $20/mo billed annually, and changes exactly three things — the card cap is removed, any file type can be uploaded, and per-file size limits are gone, on a 100GB drive.
Two plans. The difference between them is deliberately small and deliberately honest — three enforced limits, listed below, and nothing else.
Demo — free
- 50 cards to build with
- Unlimited clusters and boards
- Free collaboration — invite editors to any cluster
Creator
$25/mo billed monthly, or $20/mo billed annually ($240/yr, saving $60/yr).
- Unlimited cards — build without a ceiling
- Any file type —
.psd,.fig,.zip, video, audio, docs - No size limits, on your own 100GB drive
What is genuinely limited
Exactly three things:
| Demo | Creator | |
|---|---|---|
| Total cards | 50 | Unlimited |
| File types | Standard media | Anything |
| Per-file size | Video 30 MB · audio 50 MB · PDF 50 MB | No limit |
Everything else is the same on both plans.
Older accounts keep a higher cap. The free allowance used to be 100 cards. Every account created while that was the plan keeps it, permanently — no existing cap was ever lowered. Your own figure is on the Upgrade pill and in Settings → Plan & billing, and it is the one enforced. Referral credits add to whichever cap you have.
Clusters are not capped. Neither are collaborators, editing, sharing, public links, comments, documents, screenplay mode or the API. Images have no size cap on any plan.
Whose allowance
The cluster owner's, always.
Cards and files added to someone else's cluster count against them, not you. This is what makes free editors work — see Collaborating.
Hitting the cap
You are told when you reach it, and offered the upgrade. Nothing you have already made is removed, locked, or hidden.
You can also raise your own cap without paying: referrals grant bonus cards when someone you invited actually gets started.
Billing
Settings → Plan & billing shows your plan, the storage meter, and a link to the Stripe customer portal for payment details, invoices and cancellation.
Annual and monthly are the same product. Annual is cheaper per month.
Discount codes
If you have a discount code, enter it at checkout — the payment page has an Add promotion code field. The discount comes off your first month.
Codes apply to the monthly plan only. The annual plan is already discounted against paying monthly, so its checkout does not offer a code field.
Free forever
The Demo plan is not a trial. It does not expire and it does not degrade. If 50 cards is enough for what you do, that is a complete account.
More on the free tier specifically: free mood board maker.
Frequently asked questions
What is actually limited on the free plan?
Three things and only three — total cards, which file types you can upload, and per-file size caps on video, audio and PDF. Clusters, collaborators and editing are not limited.
Do collaborators need to pay?
No. Editors are free on every plan. Whatever they add counts against the cluster owner's allowance, not theirs.
What happens when I hit the card cap?
You are told, and asked to upgrade. Nothing already made is taken away or locked.
My card limit is 100, not 50. Why?
Accounts created before the free plan changed keep the 100-card allowance they signed up under, permanently. Nobody's cap was lowered.
Where do I enter a discount code?
On the payment page, under Add promotion code. Codes apply to the monthly plan only and come off your first month.
Machine-readable: /docs/account/plans.md · /llms.txt
What changed and when: /changelog