Clusters Logo

APPROVED LOGOS

Font: Brandon Grotesque, Bold (700)Casing: ALL UPPERCASE
Letter Spacing: 0.16em
Approved colors: #fffaf0, #272727

DON'TS

DO'S

DO NOT: Change the top circles color for light mode. Only the line

DO NOT: Center the logo

DO NOT: Distort or warp the logo, resizing should stay consistent

DO NOT: Add a border around logo

DO: Use one solid color when in Black & White usage

DO: Have the wordmark's color match that of the dotted line

DO: Change the dotted line color to #FFFAF0 for dark mode

DO: Change the dotted line color to #272727 for light mode

Clusters Logo Explained
The logo has three different meanings each represeting a core part of our Branding

- Shows website is for creative organization
- Shows that it is a collaborative site
- Keeps the visual theme of outer space from Soleil

- Three thumbtacks holding down a string
- Three people huddled sharing ideas
- Three planets with moons explored by dotted spaceship trail

DO NOT: Change any of the logo's shapes or line thickness

DO NOT: Change the logo's color or tone outside of the Soleil orange

DO NOT: Apply a gradient or effects to the logo

DO NOT: Rotate or flip logo

- (#FFA500) Thumbtacks | (#EF7300) Shadow | (#FFAF0) Tops | (Dotted Line) String
- (#FFA500) Person | (#EF7300) Shadow | (#FFAF0) Head | (Dotted Line) Talking
- (#FFA500) Planets | (#EF7300) Shadow | (#FFAF0) Moon | (Dotted Line) Spaceship Trail

DO NOT: Place the logo on top of busy or low contrast backgrounds

DO NOT: Outline or create a keyline around the logo

DO NOT: Turn into grayscale when in Black & White usage

DO NOT: Change the wordmark's font, placement, or use dotted line as the "C"